HARRAH'S

UX STRATEGY / UI DESIGN

Our mission: to bring a funner state of mind to the web. Harrah's SoCal is well known casino and resort company that needed a new web site. The new site needed to exemplify the fun and energy of being there, while focused on improving the overall user experience and making sure we created all the right funnels to book a reservation. I worked closely with the Harrah's team to evolve their current art direction and create a beautiful experience.

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